Front of the coin: the Guitar Center logo in red, ringed by the words Uncompromising Performance Standards. Back of the coin: a list headed Core Values — Integrity, Honesty, Win/Win, Leadership, Fun, Whatever It Takes — ringed by the words Greatness comes to those who set and achieve big goals.

The Core Values Coin

Six values, struck in pewter.

Front

Uncompromising Performance Standards

Back

Greatness comes to those who set and achieve big goals

  • Integrity
  • Honesty
  • Win/Win
  • Leadership
  • Fun
  • Whatever It Takes

The story behind it is being written.