COLLIN GRANTTHE CIRCUITRY BEHIND THE PERSON
THINK / BOOKS · IDEAS · WRITING

Think.

The longer-form side of the circuitry — books in progress, ideas worth developing, and observations that occasionally turn into articles.

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BOOK PROJECTS

Three books.
Three perspectives.

Different lenses on business, ownership, reinvention and the space between easy answers. Each is part of a larger body of thinking still taking shape.

Subscribe or Die book cover

Subscribe or Die

The ownership book. Not simply subscriptions as a business model, but what happens when convenience slowly replaces possession—and what that changes about value, loyalty, control and the relationship between a customer and the things they use. Cars, software, entertainment and everyday products become different examples of the same larger shift: from buying something to continually paying for access to it. The question underneath it is whether the customer actually gained freedom—or quietly surrendered some of it.

IN DEVELOPMENT
Under Construction book cover

Under Construction

The reinvention book. A look at the uncomfortable middle between who you were and who you're becoming, where the old blueprint no longer fits but the new one isn't finished yet. It explores identity, ambition, leadership, career resets, breaking patterns and the temptation to treat unfinished as failure. The premise is that some of the most important periods of growth don't look like progress while you're living through them. Sometimes being under construction isn't a temporary condition to escape. It's the work.

IN DEVELOPMENT
Somewhere Between the Black and the Gray book cover

Somewhere Between the Black and the Gray

The thinking book. An exploration of what happens when experience makes simple answers harder to accept. Business, leadership, culture, relationships and personal conviction rarely live as cleanly at the extremes as people would like them to. This is about learning to hold competing truths at the same time, challenge your own certainty and look harder when everyone else has already chosen a side. Not indecision. Not compromise for its own sake. The discipline of finding clarity when reality refuses to be binary.

IN DEVELOPMENT
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ARTICLES / OBSERVATIONS

Ideas in public.

Longer observations from business, music, products, leadership and whatever else keeps making me stop and look twice.

Muscle Cars & Modeling Amps article artwork
ARTICLE 001

Muscle Cars & Modeling Amps

Never Confuse Obsolescence With Desire

New technology can replace function long before it replaces desire. Sometimes the old product survives because what it makes us feel was the product all along.

The List article artwork
ARTICLE 002

The List

You’re Already Being Ranked — And Not Just by Google

Customers are constantly deciding where to spend their finite time, money and attention. The question is not whether your business is on their List. It’s where.

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Selling Speakers Off Vans article artwork
ARTICLE 003

Selling Speakers on Vans

Coaching Change

Results sit to the right of the equal sign. The work happens on the left—where experiences change beliefs, beliefs change actions, and actions change results.

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NISMO Nick article artwork
ARTICLE 004

NISMO Nick

People + Product + Process = Profitability

One salesperson took ownership of an experience he didn’t break, rebuilt trust around a product he believed in, and created enough gravity for customers and inventory to find him.

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